■ご挨拶

  日本企業の多くが (特に中小企業は) 国内需要も人口も

減少のため 事業の先細りを実感し 不安を抱えています。

  成長また生き残りの事業戦略の１つは 海外に市場を求める

ことです。インドも有望な進出先の1つです。インド経済/

社会の台頭と巨大な市場は 日本企業にも未来ある市場です。

　一方、総領事館 商務部在職中は お手伝いした日系企業の

インド進出での苦労を、また成功例と失敗例も数多く観てまいりました。また、多くの企業がインド事業検討で直面する共通案件は、1)どのようにアプローチすればよいか 解らない、ビジネス・モデルも手探り、2) 現地パートナーや権限ある政府機関が判らない、3) 現地進出したいが 赴任候補がいない、育成に5～１０年は要する、英語達者で 現地で意思疎通できる人財もいない、と悩まれています。私も経験しました。インドも含め 海外事業・進出を成功させ、事業拡大と利益を図るには 「考えるべきポイントとノウハウ」があります。私の経験と知見が 皆様の海外展開で成功を実現するお力添えになることを望みます。

Think India Consulting 代表  竹林 敬正

■Greetings

Many Japanese companies (especially small and medium-sized enterprises) are feeling the squeeze in their business due to shrinking domestic demand and a declining population, leading to growing uncertainty.

One of the strategies for growth and survival is to seek markets overseas. India is one of the promising destinations for expansion. With the rise of India's economy, society, and its vast market, it presents a future market for Japanese companies as well.

During my time in the Commercial Section of the Consulate General, I assisted Japanese companies in their endeavors to enter the Indian market and witnessed both their struggles and examples of success and failure.

Many companies considering entering the Indian market face common challenges:

1.They are unsure how to approach it and are groping for a business model.

2.They don't know which local partners or relevant government authorities to work with.

3.They want to establish a presence but lack candidates to relocate, as it takes 5 to 10 years to develop talent, and they also struggle to find personnel who are fluent in English and capable of effective communication in India. These are concerns I have experienced firsthand.

To succeed in overseas ventures, including in India, and to expand business and profitability, there are "key points and know-how" to consider.

I hope that my experience and insights can help support your success in overseas expansion.

Takamasa Takebayashi

President of Think India Consulting